What is an MRI?
MRI stands for Market Review for Innovation. It is a quick diagnostic analysis, and one of the first steps towards innovation progress.
An MRI provides the vital outside voice needed to stimulate innovation. It evaluates your brand, product, or service, and its competition and markets, highlighting opportunities for innovation.
Like a diagnostic medical MRI, the unvarnished truth is revealed, so that you can take appropriate action to achieve your desired outcomes. Assumptions are exposed, and opportunities are uncovered, helping you win markets, innovate, and exploit opportunities.
Your MRI will provide a vital outside voice to stimulate innovation, and provide the basis for collaborative innovation.
Your MRI will be comprehensive, yet it can be created in a short time, with no business interruption. Your findings will be useful immediately, with profound results for both your present and future.
Your MRI may be conducted in two ways:
- On Site and Virtual Combined
You will receive a report with detailed analysis and numerous visualizations, as well as personal consultations to discuss the present and future implications for your business, including options from an execution perspective. Digital versions are provided for distribution to team members for further review and discussion.