May 17, 2012

May 11, 2012

  • A serious threat facing most brands in dynamic markets is the loss of relevance because the category or subcategory they are serving is declining. Customers are no longer buying what the brand is perceived to make. New categories or subcategories emerge as competitors' innovations create "must haves." This dynamic can happen even if the brand is strong; customers are loyal; and the offering has never been better, thanks to incremental innovations.

    Relevance dominates. If a group of...

May 8, 2012

May 4, 2012

  • The 8 million iPhones that Apple sold in China last quarter are a lot like exotic pets: They're cute and they make great gifts for rich young men to give to their girlfriends, but outside of their native ecosystem, their survival prospects don't look very good.

    The unexpected sales boom in China (8 million is my rough estimate) went a long way toward offsetting the company's less-than-robust performance in the U.S. market and helps explain Apple's record-breaking...

April 24, 2012

April 23, 2012

April 18, 2012

  • Here's a simple question for all you students of business success and stock-market returns: What has been the best-performing stock in the United States since the "Black Monday" crash of 1987? If you said Apple or Microsoft or Walmart or Berkshire Hathaway, you'd get credit for a reasonable answer. But you'd be wrong. The best-performing stock in the United States over the last 25 years is a company that most of you, I'd be willing to guess, have never heard of — a company called...

April 16, 2012

April 10, 2012

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6:51am May 22-5:00 GMT