Ken Cooper | Teaching Innovation.

May 21, 2012

• 9:50am

  on Harvard Business Review

  J.C. Penney: Ditch the Risky Pricing Strategy

  While I was dubious about J.C. Penney's switch to its Fair and Square Everyday Low Pricing Strategy, even I have been surprised at how miserably the strategy is faring so far.

  During its first quarter under the...

  Tags

  • hbr
  • Strategy
  • Turkey

  Share