May 16, 2012

April 26, 2012

  • Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you'd like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.

    Luisa Fernandez pulled into a parking spot behind of one of Lonburg's Superado stores but paused before getting out of the car. This was usually the best part of her...

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6:50am May 22-5:00 GMT