April 24, 2012

March 26, 2012

March 21, 2012

  • I've just returned from a trip to Germany and Scandinavia, where I heard two different management teams debate what it meant to be "truly differentiated." Both teams were struggling with a familiar paradox: As consumers, we know almost instinctively when a product or service is really stands out from other available offerings and we seek it out accordingly. But it's much harder for a management team to design a differentiated product or service and deliver it to consumers consistently....

March 15, 2012

March 5, 2012

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6:39am May 22-5:00 GMT