February 22, 2012
从事用户研究多年以来，被质疑的声音不绝于耳——“用户研究的真正意义在哪里？如何为产品设计带来更可靠的价值？等等”
而“苹果公司根本就不需要做用户调研”这句话又经常被媒体和大众提起。事实上，苹果公司之所以成功地引导和激发用户的渴望，正是建立在他们使用独特的方法进行深度用户研究并挖掘用户潜在需求的基础上。
很多传统的用户研究方法，比如电话访问或者问卷调查等等，都只能在同用户简短的对话中获得有限的而且是宽泛的显见需求信息。用户的需求层次繁多，表达出来的有效需求信息又千差万别，最后造成很多设计出来的产品并不是用户真正想要的。为什么？其一、用户根本不知道自己要什么；其二，用户知道自己要什么，...
February 17, 2012
frog is excited to join the technorati at this year's Lift conference, an annual event that explores the cultural implications of digital technology. As a contribution to the event, we've created frogHub. What is it? You'll have to wait and see, but the idea is to bridge the physical and...
February 14, 2012
This week's collection of remarkable marketing links, curated by the frog marketing team.
Internet controlled cafe allows users to understand the power of design.
...
Last week at frog we kicked off our new book club with a discussion of the Steve Jobs Biography by Walter Isaacson. The main theme of the conversation was, “I’m not Steve Jobs and you’re not Steve Jobs, so what can we learn from Steve Jobs”. We went from there and discussed Steve’s personality, his reality distortion, his uncanny ability to...
February 13, 2012
如何将商机转化为创意？我认为，首先你得接受这样一个观念，即要摈弃所有的旧思想。我们感兴趣的是那些颇具颠覆性的创意，即可以产生巨大影响、挑战思维的禁锢、激发可能的创意的那些想法。然而，依我个人的经验来看，大多数的创意完全称不上具有颠覆性。在形成颠覆性创意的过程中，我们会遇到三只“拦路虎”：
拦路虎1：陷入不知所措、漫无目的、无法聚焦思考的困境中
根据我以往的经验，传统的头脑风暴思维方法是导致此后果的直接原因。20世纪30年代，广告人亚历克斯·费赫尼·奥斯本（Alex Faickney Osborn）推出自己的著作《创造性想象》（Applied Imagination）后，...
One of my favorite movies of the year is Moneyball, which has been nominated for multiple Oscars including Best Actor for Brad Pitt, who has done more with this movie to make statistics sexy than a million analytics wonks. The movie is based on the Michael Lewis book of the same name, and tells the story of how Oakland A's general manager Billy Beane employed analytics to...
February 11, 2012
The tea stall has always been a favorite to know about the surroundings.
(Image courtesy of Happy Horizon Studios)Growing up in a small city, I came to know about my immediate world mostly through family, friends and neighbors. I learned from my parents the regular fare for an auto-...
February 7, 2012
It used to work something like this: when you had a design problem, you called in the pros. Let's say you sought the ultimate ergonomic office chair, or a device that redefined portable audio. You called in the industry elite to create an innovative product for you. For decades, we've approached design as the province of experts. But in recent years, there has been an...
February 6, 2012
人们常常说：“苹果公司根本就不需要作消费者调研。”这句话通常会被作为反驳各种“需要作市场调研”观点的开场白。而事实上，苹果公司的设计人员也会进行相关的市场调研，只不过他们所做的这种市场调研不是你能够从消费者行为学的教材中找到的那些传统的调研方式。苹果公司所做的市场调研是对其产品被使用时的一种非正式的、即兴的敏锐观察。是否具有深刻的洞察力与天赋无关，关键在于意识。
意识的关键在于，关注你周边的文化、社会结构以及明确你的创意所服务的对象。其实我们每个人都曾有过意识方面的体验。例如，当你决定购买一辆黄色的MI-NI Cooper汽车时，你就会开始四处留意这款车。当然，在你决定购买此款车前，这些车就已经在那里了，...
frog上海工作室近期成功举办了Love What You Make急速面试活动。本次活动邀请了16名从事设计相关行业的学生朋友们参与其中，他们与12名来自frog的团队菁英分享了其精彩作品并获取到来自青蛙们独到的意见、建议、经验与灵感。
活动中frog资深交互设计师Ryan介绍了本次活动的概念，亚太区市场总监Emily向参加活动的朋友们介绍了frog的前世今生，使得他们对frog有了更深入直观的了解。急速面试活动基于”speed networking”概念，每个参加活动的设计师会有两次面试机会，每次面试限定时间为10分钟。活动进行的如火如荼，参加活动的设计师纷纷拿出其得意作品与frog分享，整个活动在一个充满激情，...
